Social Media – Connecting People!

What is Social Media?

For websites and applications that concentrate on communication, community-based feedback, engagement, collaboration and content-sharing, social media is a collective concept. Among the various forms of social media are forums, microblogging, social networking, social bookmarking, social curation, and wikis.

To keep in contact and connect with friends and family, many people will use social media, while others use it to communicate with various cultures. As a way to advertise and sell their goods, many companies can use social media. Furthermore, Business to Consumer (B2C) websites provide social features, such as user feedback fields.

Social media has grown wider and more accessible due to connectivity to smartphone applications, with some examples of social media such as Twitter, Facebook, LinkedIn.

What was the first social media and when did social media start?

Six Degrees, the first recognized social media platform, was founded in 1997. It allowed users to create a profile and interact with other users. The first blogging sites became popular in 1999, igniting a social media movement that continues to this day.

How many people use social media?

Having reached the 3.96 billion-member mark in 2021 , there is no doubt that social media is the giant for business branding. Many businesses and brands have started a page just to keep up with the digital revolution.

But – Why social media is important?

A good question, especially if your business already has a dynamic website. Therefore, if you have conversion points, dynamic content, consumer feedback forums, commenting features, etc. you might be wondering what benefits social media like Facebook, Instagram, Twitter and LinkedIn could offer in the digital space. Although the website may have all the right moving parts, there are still reasons to have a social media page.

  1. It can help measure the strength and engagement level of your brand.

In much the same way that you know someone is interested enough to take the time to fill out an e-mail subscription form or comment on a blog, having people Like you on social media validates the fact that you have a strong brand that people are interested in.

  1. They can share their own stories and content.

As people are already comfortable using social media, they are more likely to share photos, videos, and stories about your business on your page.

  1. It makes sharing content from your website and blog easier.

E-mail subscriptions are an excellent way to measure conversions and build an e-mail list; however, some people prefer to receive their information on Facebook or LinkedIn rather than deal with e-mails. When someone Like your page, it gives you another opportunity to share your content with your audience in a setting that they are already comfortable in.

  1. Social Media increases visibility.

First, social media channels show up in Google searches, increasing your search results presence. Furthermore, Google indexes public updates from social media Pages. The popularity of social media coupled with the indexing of links posted to a business page provides additional link juice for your website. This increases the likelihood that your website will populate higher in search results.

Secondly, when someone Like a social media page it shows up in their friends’ news feeds. This spreads the word that your social media page exists, and other people on social media may check out your page out of curiosity.

  1. It allows you to interact with your fan base.

Social media provides a channel for you to truly interact with the people that Like your business. So make sure to interact with them! When someone asks a question, make sure you answer them. When someone posts some photos, comment on them appropriately. In addition, when someone has something to say about your business or brand, be it good or bad, you have a chance to respond to them in the public eye.

Do you want to see how social media can boost your branding but don’t have a time to do? Call us today at (347) 569 5696 and speak with your social media virtual assistant to receive a life changing services.

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