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Search Engine Marketing

Search engine marketing involves promoting a website through various forms of paid advertisement and Is commonly referred to as pay per click marketing. Most growing companies need organic as well as non-organic traffic and SEM provides a great way to get immediate results.

Targeted Traffic

If you want your website to drive sales quickly than paid search is the way to go. You can target your visitors and potential leads to match a myriad of different demographics, thus giving you brand awareness for all of your offerings.

ROI

Traffic generated from SEM is cost-effective. The generated traffic makes it so people see your business at they are looking for it. Since these people are already interested when they visit your site your website, it will make for a higher conversion rate at a lower cost.

Brand awareness

SEM gives your website visibility within Google, Bing, and Yahoo search engines. Your listing will typically include your website’s URL and brief information about your business. If someone clicks your ad and doesn’t buy, that is ok because through retargeting that some person can come back for future sales. This is a key component to your brand’s awareness.

Ultra-targeted

Whether you need to target by language, location, personal interests, or even those who have already expressed interest, SEM marketing allows you to be as targeted as possible with your marketing approach, so you get the right leads at the right time.

Quick setup

It takes little time to start an SEM campaign, allowing you to be up and running in minimal time. You can easily make changes to your SEM campaign as you split test things and determine which ads are getting the best reactions and highest conversions.

Fast results

In 2016 a study by Nielsen concluded that shoppers are using heavily using search engines to find a deal and/or gather information to make a deal quickly. This provides a strong opportunity for the business to capitalize on the fact that the customer is looking to buy now and even offers a chance to retarget to someone who has expressed interest in a purchase.

Free exposure

With SEM you are only paying when someone clicks on your ad. If someone doesn’t take action on your ad by clicking, they still may be viewing it. Many people view ads they are interested in and don’t click on them. That is no different than a billboard which companies normally pay a lot of money for.

Consistent traffic

All companies need consistent website traffic to maintain a strong level of visibility and sales, but additionally to be able to plan ahead and forecast. Unfortunately, many companies and industries deal with spikes and drop-offs in website traffic for a variety of different reasons. This can be mitigated with a focused SEM marketing plan that uses tools to identify these sales trends and plan ahead.

Worst to first

Visibility from your SEM campaign can be accomplished quickly. Following the initial set-up, your ads have the potential to be at the very top of the search engines for specific keywords you choose, allowing you to start acquiring more sales and quickly.

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