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Social Media Marketing

Social media marketing is the process of using various social media platforms to increase brand awareness and drive sales for both products and services. LinkedIn, Facebook, Twitter, Instagram, and Pinterest all have unique ways (video, posts, pictures, articles, etc.) to help companies grow their brand through various forms of content.

Increased sales

Social media networks like Facebook and Instagram provide online stores so you can sell your product or service online. Imagine how much more you could sell with a targeted audience of people, who will see your content every day, and as your audience grows, your overall sales numbers should grow.

Boosts SEO

Google and Bing have both noted that social media signals can actually boost your overall SEO, making it easier for people to find you online. This is a hidden benefit of social media marketing many are not aware of.

Brand loyalty

Social media gives people an opportunity to associate with you and your brand every single day. Social media networks like Facebook, Twitter, and Instagram can all be used to handle support tickets, broadcast your message, and create engagement among your target audience.

Customer satisfaction

For many people social media has become a preferred method of communicating, and many times more so than phone or email. Provide a greater level of service by being able to handle support tickets and customer inquiries through social media. Of course, this goes hand-in-hand with the fact that social media marketing can help you find those customers too.

Increased blog traffic

You can use social media marketing as a form of distributing your blog content. Many companies use their blog to get more exposure for their website, drive more sales, and generate revenue through advertising within a program like Google AdSense.

Link building assistance

If you get 2,000 shares on a blog post because it features great content, there is high probability someone will backlink to your post as the original source. Google and Bing will know that is your content from you site and help rank your social media post higher than your competitors.

Lead Generation

Social media marketing is one of the most effective ways to generate leads. If you can provide something of value that is free or even just get them to subscribe to your page you have limitless opportunities. More companies are generating mass amounts of lead through social media networks likes Facebook than ever before.

Increased conversions

Using a call to action motivates your potential customers to take action, whether it be a free product, case, or something you are selling. Doing this will empower them to take immediate action. You can also create social media messages that appeal the to different audiences take a specific action, that appeals to them specifically.

Build business to business relationships

Guest-posting, referrals, and cross-promotion are huge benefits for SEO purposes, and they often start on social media. By fostering these relationships, you can access someone else’s sphere of influence with a similar target audience providing you not only with SEO opportunities, but sales opportunities as well.

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